As the Prime Minister and State leaders plan and implement a path out of ‘Lock Down’, the challenge for every Australian business is to both formulate a strategy for our businesses to recover, and to seize the opportunities that emergence will present. The new business world will not be as it was before the pandemic.

There will be ‘winners’ and ‘losers’. The key is to make sure that your business is among the winners.

There are inspiring examples of traditional businesses that have already seized opportunities, built on their strengths and pivoted their business to capture new delivery paths and new customers.

Forward-thinking cafes and restaurants have drawn on their expertise, and long established links with their fresh and packaged food suppliers, to develop new offerings, or new pathways to customers. They have set-up retail food outlets within their premises, establishing new products such as regular food boxes with ingredients and recipes, or are preparing and selling baked goods, and building take-away meals offerings.

Sign companies have turned to produced social distancing point-of-sale materials. Small manufacturers have developed, fabricated, and installed clear screens to protect sales assistants and checkout operators.

Numerous businesses have developed online sales capacity such a special-event florists that once created displays for corporate events or weddings are now offering a range of standard bouquets bought online and delivered directly to households in their local areas. Four Pillars Ginare making hand sanitiser from waste product.

The key word in every one of these examples is ‘Adapt’. Numerous businesses have adapted to a difficult situation. Every business has the potential to adapt. We each need strategies that play to our strengths while forging new ways to provide goods and services to customers, and new delivery paths to market.

We at Lorien have been looking at ways to assist our existing and future clients so they can seize the opportunities that are being revealed by the changing landscape. We have formed alliances with strong strategic thinkers, experts in branding, skilled software producers, copy writers and web site designers. Our powerful network stands ready to assist clients to adapt, to seize the opportunities that are available now, and that will be revealed as the nation moves out of lockdown and into achanged world.

We will work with you to assess the strengths inherent in your business. To help you devise ways to adapt yourproducts and services to meet client needs in this new world. We will find new ‘bolt-on-revenue’ streams. We will design new channels to market, and we will assist you to build those channels.

Our initial offer is to provide small business CEOs with 30 minute one-on-one coaching sessions to discuss potential business opportunities and provide practical advice.

If you were interested in taking this first step there is an email form on our web site:
Lorien-mc.com.au

The future is ours to seize. The opportunities are there – we just need to adapt. At Lorien we can help you and your business do just that.

John Hopkins